The use of Social Media Marketing for SMEs

Social Media has been blowing up over the last few years. It has been growing bigger and bigger. For SME's value can be obtained using Social Media in their marketing strategy. Tools such as Facebook, Twitter, Youtube and Linkedin can be profitable marketing tools. But what is Social Media exactly? And is it really true that it can add value to your marketing strategy, or is it just hype? Many examples can be seen of big companies using Social Media successfully in their marketing strategy, but how about small and medium sized enterprises? Will Social Media also be a useful marketing strategy for SME's? With the help of subject matter expert, Leslie Nootenboom we try to give you an understanding of Social Media in marketing. The benefits and pitfalls will be discussed and we will give you six golden rules that will help you successfully use Social Media.